How Many Hashtags Should I Use on Instagram in 2023?

Hashtags have become an essential part of social media marketing, but their usage and effectiveness have evolved over time. In this blog post, we will explore the latest hashtag statistics and trends to help you understand how many hashtags you should use on Instagram in 2023 and maximize your reach and engagement on the platform.

Key Hashtag Statistics

To set the context, let’s take a look at some key hashtag statistics:

  • The first hashtag ever used online was #barcamp.
  • #followfriday has been used over half a billion times.
  • Tweets with hashtags get 2x more engagement.
  • Tweets with relevant hashtags are 55{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} more likely to be retweeted.
  • Instagram posts with 11+ hashtags have the highest interactions.
  • The majority of hashtags on Instagram are branded.
  • Using too many hashtags can hurt post engagement and reach.

Twitter Hashtags Statistics

Hashtags play a significant role in increasing engagement on Twitter. Research suggests that tweets with 1 to 2 relevant hashtags have a 55{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} higher chance of being retweeted. Using more than 2 hashtags can decrease engagement by about 17{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023}. When it comes to Twitter ads, it’s best to avoid including hashtags as ads without hashtags tend to receive 23{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} more engagement.

Most Popular Twitter Hashtags

Some of the most popular hashtags on Twitter in 2023 include #competition, #influencer, #influencermarketing, #fridayfeeling, #MondayMotivation, #tbt, #traveltuesday, #vegan, and #fitness. Leveraging these hashtags in your tweets can help boost engagement, reach, and followers.

Instagram Hashtags Statistics

Hashtags continue to be crucial on Instagram, especially for accounts with fewer than 1,000 followers. Posts that include at least 1 hashtag receive an average of 29{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} more interactions. Interestingly, using longer hashtags (between 21 and 24 characters) tends to perform better than shorter ones. Branded hashtags have gained popularity, with approximately 70{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} of hashtags on Instagram being branded.

Strategic Hashtags Placements

To optimize your reach on Instagram, consider placing hashtags in your post captions. This is contrary to popular belief. For profiles with less than 5,000 followers, adding hashtags to the caption can increase reach by 36{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023}. As your follower count increases, the impact of hashtag placement decreases. Profiles with over 100,000 followers may see a 15.9{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} increase in reach by placing hashtags in the first comment. However, 87{86a1ac045116efcde42a4dfdb51c22b91be75e883f4e35c8a6b3cadcd4044023} of brands still prefer to include hashtags in the caption.

Most Popular Instagram Hashtags

The most popular hashtags on Instagram include #love, #instagood, #fashion, #photooftheday, #beautiful, #art, #photography, #happy, #picoftheday, and #cute. Utilizing these hashtags in your Instagram posts can help increase engagement, reach, and visibility.

Facebook Hashtags Statistics

Although hashtags on Facebook are not as common as on other platforms, they can still increase reach and engagement. However, less is more on Facebook. Posts with only 1 hashtag receive an average of 593 engagements, while those with 6 to 10 hashtags receive only 307 engagements. To maximize your engagement, focus on using just one highly relevant hashtag per post.

LinkedIn Hashtags Statistics

Hashtags are increasingly popular on LinkedIn. Using hashtags can help establish credibility, reach people who value your insights, and initiate meaningful conversations. LinkedIn recommends using no more than 3 hashtags per post, placing them at the bottom of the post. By using 1 niche hashtag and 2 broader industry hashtags, you can increase your reach and connect with your target audience effectively.

Most Popular LinkedIn Hashtags

Some of the most popular hashtags on LinkedIn include #India, #Innovation, #Management, #HumanResources, #DigitalMarketing, #Technology, #Creativity, #Future, #Futurism, and #Entrepreneurship. Incorporating these hashtags into your LinkedIn posts can help expand your reach and engage with professionals in your industry.

TikTok Hashtags Statistics

TikTok has rapidly gained popularity, and hashtags play a crucial role on this platform. The most popular hashtags on TikTok include #fyp, #foryou, #foryoupage, #viral, #tiktok, #trending, #duet, #funny, #comedy, #trend, #humor, #greenscreen, #anime, and #love. Utilizing these hashtags in your TikTok videos can increase your engagement and visibility.


Hashtags continue to be an integral part of social media in 2023. By using hashtags strategically on each platform, you can increase your post reach, connect with the right audience, and join relevant conversations. Remember to avoid overusing hashtags, choose relevant ones, and monitor popular hashtags in your industry or niche. Stay up-to-date with the latest trends and leverage hashtags to enhance your social media presence effectively.